Some of the things we've worked on.

Lumen’s trial-to-paid conversion is now 26%, up from 18% before the engagement. Activation rate sits at 37%. The onboarding flow we designed has not required a structural change in eight months. Good onboarding is invisible. Users don’t notice it working — they just find themselves using the product.

Harbour’s enterprise pipeline is now three times the size it was before the engagement, with an average deal value 60% higher than the year prior. They haven’t changed their product. They changed who they’re selling it to — and how clearly they say so.

Ridgeway's expansion revenue now accounts for 44% of net new ARR, up from 11% before the engagement. The pricing model they launched in Q1 2025 has not required a single structural change since. When pricing is built on how customers actually behave, it tends to hold.

Revenue from editorial and cultural briefs now accounts for 80% of Buttermilk's revenue, up from 40% before the rebrand. The studio has turned down more work in the last year than it took on in the previous three.